Be Smart. Be Safe. Be Ready.
The Kansas City Streetcar Authority announced its streetcar safety campaign at today’s KC Streetcar Authority Board meeting. The theme of “Respect the Rail. Be Smart. Be Safe. Be Ready” encourages pedestrians, bicyclists, and motorists to be alert as we introduce the streetcar into the fabric of our downtown environment.
In line with the KC Streetcar Brand, the safety messaging and related imagery are informative, energetic and friendly. It speaks to all riders, potential riders and the surrounding community as well as pedestrians, motorists and cyclists. The safety messages are very clear, easy to understand and put a fun, positive spin on safety.
The Streetcar Safety Campaign will roll out in phases over the next several weeks and months, adding detail to the messages as well as including other forms such as scooters, wheelchairs and strollers.
Follow these links to see the KC Streetcar Campaign images:
KC Streetcar Safety Campaign
KC Streetcar Safety Campaign Page 2